Google has shipped dedicated Search Generative AI performance reports inside Search Console. The reports track how often URLs from your site appear inside generative AI features on Search — including AI Overviews and AI Mode — and generative AI features in Discover.
The feature first launched to a subset of sites on 3 June 2026. Google later noted that, as of 31 August 2026, the insights had rolled out to websites worldwide. For many small businesses, this is the first free, first-party way to see AI visibility without guessing from screenshots or third-party tools alone.
What the report shows today
- Impressions — how often your URLs appeared in generative AI features in Search and Discover
- Pages — which URLs showed up inside AI features
- Countries and (for Search) devices
- Trends over time — hourly through monthly views
Google is clear that this data already sits inside the overall performance report, but the new view isolates generative AI so you can track it separately. Early versions focus on impressions rather than full click and query detail — still a major step up from “we think we were cited.” Very small sites may need enough AI impressions before detailed page breakdowns appear, similar to how Discover reporting has long worked.
Why it matters for AiGEO users
If you market for SMBs across SEO, GEO, social, and local, you finally have a baseline metric that sits next to classic organic performance. Pair Search Console Generative AI impressions with your usual ranking and traffic reports. Spot which service pages, blog guides, or location pages are earning AI surfaces — then double down on clear answers, fresh facts, and trustworthy structure on those URLs.
Practical tip: verify every important property in Search Console, open Performance → Search results → Generative AI (wording may vary slightly as the UI rolls out), and export or screenshot a monthly baseline. Pages that earn impressions are your strongest candidates for updates that help both Google blue links and AI answers. Share the same findings with clients so “AI visibility” becomes a measured KPI, not a rumour.
Source: Google Search Central Blog — Introducing Search Generative AI performance reports in Search Console (3 Jun 2026)