Business citations are everywhere: directories, maps platforms, social profiles, data aggregators, and industry sites. Small inconsistencies can create confusion for search engines and customers. Ask yourself:
- Is our business name written the same way everywhere?
- Is our address consistent across listings (including suite, floor, and spelling)?
- Do we have old phone numbers or outdated URLs still live online?
- Are duplicates or incorrect listings stealing calls and visits?
- Are competitors more consistent, and therefore more trusted in local search?
- If you are not sure, you need a citation checker.