Building on the February AI Performance report, Microsoft rolled out four new preview capabilities in Bing Webmaster Tools on 16 June 2026: Intents, Topics, Citation Share, and Compare.
The original report answered “Where is my content cited?” The new layer aims at why and how much. Grounding queries can be classified into intents such as Informational, Commercial, Navigational, Learn and Solve, Research, Creation, and Local. Topics cluster related queries into themes — for example, several solar-energy questions mapping into one topic — mirroring how AI systems reason across concepts rather than isolated keywords.
Citation Share shows what percentage of citations for a grounding query went to your site versus all cited sites for that query. Compare overlays a prior period so shifts after content updates or seasonal demand are easier to spot.
Microsoft stresses that Citation Share is observational — not a ranking scoreboard. It does not expose competitor domains, represent traffic share, or assign quality scores. Citation patterns can shift with models, freshness, partner refresh cycles, and user behaviour. Labels may still be broad during preview, especially in niche domains.
Why it matters for AiGEO users
GEO measurement is maturing beyond vanity “were we mentioned?” checks. If you sell locally, watch Local intent citations. If you sell products or services, watch Commercial and comparison-style intents. Use Topics to find content gaps: themes where visibility is thin, then publish or refresh guides that fully answer those questions. Strengthen clarity, structure, and evidence on pages that already earn some citations so share can grow over time.
For SMBs with limited time, a monthly review of Bing AI Performance plus Google’s Generative AI impressions is a realistic dual-engine cadence — and fits how AiGEO thinks about SEO + GEO together.
Source: Bing Search Blog — New AI Visibility Insights in Bing Webmaster Tools (16 Jun 2026)